Today’s shoppers are looking for an experience, something different and something to share. This is where experiential retail comes in!
There’s been a clear change over the years in the way that we are shopping. Of course we are shopping online more but what about when we do visit the highstreet? Recently we are seeing companies and brands changing the way they’re using their retail spaces. Instead of closing their highstreet shops they’re repurposing them to create experiences for their customer.
The goal is to create a memorable and engaging space that builds brand loyalty. Think of it as a physical manifestation of your brand story, creating retail displays stand which allow customers to become part of your world. Here’s a few examples of how leading brands are embracing this trend:
Gymshark Retail
Gymshark is a fitness apparel brand who took the retail world by storm with its innovative Gymshark Lifting Club locations. These aren’t just stores; they’re fully functional gyms with top of the range equipment, group fitness classes, and social spaces. Shoppers can try on clothes while they work out, getting a true feel for how the garments perform. Gymshark Lifting Clubs foster a sense of community, allowing customers to connect with brand reps and fellow fitness enthusiasts.
Dyson Demo Store
Dyson is known for its cutting-edge technology. Their Dyson Demo Stores are a testament to this commitment. These stores feature interactive retail displays units where customers can experience the power and functionality of Dyson products first hand. Imagine testing a Dyson hairdryer on a simulated head of windblown hair, or putting a Dyson vacuum cleaner to the test on different types of surfaces. This hands-on approach allows customers to understand the value of Dyson products on a deeper level.
Nike Store
A titan in the athletic apparel industry, Nike has always been ahead of their competitors when it comes to retail innovation. Their Nike Live concept stores blur the lines between physical and digital retail. Customers can use mobile apps to scan products for detailed information as well as accessing personalised recommendations. These stores also feature interactive experiences, such as running analysis stations and digital walls showcasing Nike’s latest innovations.
So, why are so many brands embracing experiential retail?
Increased Engagement: It creates a more interactive and engaging environment, meaning people are spending longer in store and having a more positive customer experience.
Deeper Brand Connection: Experiential retail allows customers to connect with a brand on a deeper level and feel part of a community, building brand loyalty and advocacy.
Improved Sales: Engaged customers are more likely to make purchases. Experiential retail can lead to a significant increase in sales conversions.
Valuable Data Collection: By looking at customer behaviour in experiential retail stores, brands can gain valuable insights into their preferences and buying habits. This data can be used to inform product development, marketing strategies, and future store design.
The rise of experiential retail is a sign of the changing retail landscape. At Impulse POP we create bespoke shop display stands, allowing you to create unique retail displays and give your customers a memorable experience. By creating memorable and engaging experiences, you can set yourself apart from the competition and build lasting customer relationships. For more information on shop display stands, pos and pop display and other retail solutions get in touch with us today.
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