As we know the retail industry has, and continues, to change. A big part of this is looking at how technology is being used in innovative ways to change the way we shop. One way we are seeing technology used is with Augmented Reality (AR) and Virtual Reality (VR). With major retail stores such as Ikea and M&S already on board, this blog explores just a few of those ways in which new augmented and virtual technologies can be used. Specifically looking at POS retail displays, the customer journey, and its positive effect on businesses in the retail industry as a whole.
Augmented Reality (AR)
(AR) Try-On: With AR technology being implemented into retail displays, customers can now virtually try on products before they make a purchase. Not only can see what a product would look like, it can also reduce the time it takes to make a purchase and reduces the likelihood of having to return products. All these benefit the retailer as well as the customer.
Interactive product information: AR technology allows customers to access detailed product information directly from the POS display. For example, Sephora has implemented AR in their retail stores so that customers can scan products and instantly receive information on ingredients, benefits, and user reviews. This not only improves the shopping experience but also builds trust and confidence, leading to increased sales.
Gamification: By using immersive game experiences in POS retail displays, businesses can grab customers attention and increase engagement. Customers have a positive experience with the brand through fun, interactive displays and may therefore be more inclined to make a purchase. For example, Lego’s in-store AR displays allow customers to scan a Lego box and see a 3D model of the completed set!
Virtual Reality (VR)
Immersive Showrooms/demonstrations: VR can alter standard point of sale display stands into immersive experiences. It allows for thorough and unique demonstrations of products, which leads to consumers developing more trust in a brand.
Storytelling: Brands can use VR to tell fascinating stories, where you can experience multiple alternate realities. This could be to showcase a specific product or your brand as a whole. TOMS Shoes, for example, used VR to take customers on a virtual journey to Peru, where they could see the positive impact their purchases have on the lives of children. This emotional connection not only strengthens brand loyalty but also drives sales by aligning with customers’ values.
Enhancing the Customer Journey
The integration of AR and VR in POS retail displays can have a positive impact on the customer journey by making shopping more interactive, informative, and engaging. Traditional POS stands often rely on fixed displays and limited product information, which can make it difficult for customers to fully appreciate the value of a product. AR and VR technology allow customers to be more informed and confident in their purchasing decisions. This not only leads to higher sales but also reduces the likelihood of returns.
Traditional POS Stands vs. AR/VR POS Displays
Traditional POS stands are often limited to visual merchandising, product placement, and static signage. However AR & VR POS displays allow for a more personalised shopping experience, where customers can interact with products in ways they couldn’t before.
In conclusion, using AR and VR in retail POS displays is not just a trend but a shift forward in how retailers engage with customers. By adopting these technologies, businesses can improve the customer journey, improve brand loyalty, and ultimately drive sales.
At Impulse Pop we specialise in designing and creating bespoke, custom made POS stands. If you’re looking to improve your retail display stands and create a memorable experience for your customers, get in touch with our team today!
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